Good Optics Logo & Branding Design
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We understand that you have plenty of options when choosing a designer. Good Optics combines the simplicity and transparent pricing of an online design platform with the quality and personal attention you'd expect from a professional design studio. Here's what makes us different from crowdsourcing platforms and design marketplaces:
You don't always know who you're hiring on a crowdsourcing platform. Every Good Optics designer is carefully vetted to ensure our standards for quality and professionalism are upheld.
Our designers have at least 5 years of professional experience, specialize in logo and brand identity design, are US-based, and communicate fluently in English.
No browsing through dozens of profiles, comparing portfolios, soliciting bids, or wondering which designer is right for your project. We've already done that work for you.
Once you place your order, we'll review your creative brief and assign your project to a designer whose skills and experience are a good fit. Your project manager coordinates the process from start to finish, so you can focus on your business instead of managing freelancers.
Your project isn't thrown into a pool where dozens of designers compete to create something you'll hopefully like.
Every Good Optics project is assigned to a professional designer who is paid to work on your project. That means their time goes into understanding your needs and developing thoughtful concepts, not competing against other designers for the possibility of getting paid.
You're not trapped inside our platform.
Our built-in messaging system is available from day one, but you're welcome to communicate with us however you prefer, whether that's email, phone, Slack, Teams, WhatsApp, Zoom, or carrier pigeon.
Good Optics is designed to fit into your workflow, not the other way around.
Some online platforms require customers to submit government-issued identification or complete identity-verification procedures before doing business. We don't.
Good Optics only collects the information necessary to complete your order. No driver's license. No passport. No video selfie. We believe buying professional design services shouldn't require handing over sensitive identity documents unnecessarily.
The price you see is the price you pay. Full stop.
We don't tack platform fees, service charges, or processing fees onto the advertised price during checkout. If a package costs $349, you pay $349.
Once your project is completed and paid for, you receive full ownership rights to the final design.
We'll also provide the professional files included with your package, so you're not dependent on Good Optics just to use your own logo. Take it to your printer, web designer, sign company, marketing team, or another designer whenever you want.
Great logos have 6 common traits:
Check out our guide on what makes a great logo for more details.
Revisions are changes and alterations that we can make to the logo designs we present you. For example, if you wanted to try different colors, different fonts, or alter a graphical element, that would count as one revision round.
You can make multiple changes in a single round of revisions. Pricing packages that come with unlimited revisions allow you to make as many revisions as needed to perfect your logo to your liking.
Vector graphics are the editable source files for your logo. They allow you or another designer to edit your logo down the road if the need should ever arise.
The benefit of using vector graphics is that, unlike pixel-based imagery, vectors can be scaled up infinitely without quality loss, making them a versatile and dynamic format. For example, if you ever need to render a large copy of your logo — let's say for a billboard or vehicle wrap — the vector copy can be used to generate that.
Read our guide about vector graphics to learn more about the common vector formats and vector editing software.
Black and white copies (or monotone variations as we call them) are alternate copies of your logo in both all black and all white. They are the simplest, most versatile versions of your logo and are often used in the following contexts:
Check out our guide on color usage in logo design to learn more about the role that color plays in your logo.
A brand style guide is the official documentation for your logo and all of its design properties. It serves as a blueprint for how your brand should look, feel, and communicate across all mediums, ensuring that everyone working on your brand — from designers to marketers — is on the same page.
Your logo sets the tone for your branding, so we provide style guides to help you maintain consistency and present a cohesive, professional appearance on your website, social media, merchandise, and more.
Style guides include information such as:
A brand style guide is a convenient resource that you can share with other members of your team to ensure that everyone is on the same page. You can learn more about style guides and see an example of one here.
Once you place your order, our project manager will assign a designer to your project based on your unique design needs and the designer's skill set. Every designer has their own style and area of expertise, so it's important that we find the right match to best accommodate your needs.
If you've had a good experience with one of our designers in the past and you'd like to work with them again, just mention that when submitting your order and we'll be sure to assign them to your project.
You will receive your first drafts within 2-4 business days, depending on the package you choose. From there, any revisions you may want are returned within 1 business day of request.
All things considered, the average logo project is completed within a week, from start to finish.
Depending on the package you choose, you will receive the following variations for your logo:
You will receive the following file formats for each variation:
Be sure to check out our logo file formats guide for more details.
Absolutely. You'll be presented with numerous design ideas to choose from. The design that you choose, once revised to your liking and completed, will become your property.
Because our service is work-for-hire, you will automatically assume copyright ownership of the completed logo as if you created it yourself. You are free to trademark and use it as you please.
Nope. We here at Good Optics are people and not bots (don't believe me? Click the chat bubble at the bottom of your screen and say hi!)
Most importantly though, AI-generated logos cannot be copyrighted or trademarked, which makes them unusable for branding.
Here at Good Optics, we have a No AI-Generated Art policy. All of our logos are created by real designers.
Sure! Just get in touch so we can have a look and assess a custom price for you based on your needs.
Sure, just use the chat bubble at the bottom-right of the screen to message us or start a video call. We're here to help!
