Hiring an in-house designer comes with salaries, benefits, recruiting, and long-term overhead.

Freelancers can be great for individual projects, but finding someone reliable and available every time you need design work can be a challenge.

Good Optics gives you the best of both worlds: reliable, professional design support without the cost or commitment of another employee. For one predictable monthly price, you can send us design requests whenever you need them, get unlimited revisions, schedule calls with us, and always have a pro designer ready to help.

You don't have to post jobs, conduct interviews, search for freelancers, or negotiate quotes for every project. Just send us what you need, and we'll take it from there.

Good Optics isn't a design factory. We're a white-glove creative service built around taking work off your plate, not adding another vendor for you to manage.

You'll work with experienced, U.S.-based designers who take the time to understand your business, your brand, and how you like to work. And because we're an ongoing design partner, that relationship gets better over time.

We also go beyond simply handing you design files. Need help finding a printer and preparing everything for production? We'll help coordinate it. Need a new website? We can build it. Want us to continue managing that website afterward? We can handle that too.

Most importantly, you don't need to know exactly what to ask for or how to manage a creative project. Tell us what you're trying to accomplish, and we'll help figure out the rest.

That's the idea behind Good Optics: less managing, less back-and-forth, and one trusted design team you can hand your creative workload to.

You can submit as many design requests as you'd like. Your plan determines how many projects we work on simultaneously. As projects are completed, we'll begin working on the next requests in your queue.

An active project is one defined design request, such as a flyer, business card, social media graphic, or brochure. Larger or more complex projects — book designs, reports 5+ pages in length, etc. — may be divided into multiple stages to keep turnaround times predictable.

Yes. Good Optics can design and build standard business websites as part of your subscription. Website projects can include responsive layouts, standard informational pages, contact forms, and other common features needed for a typical business website.

Website design should not be confused with custom web development. Complex web applications, custom software, advanced programming, complex ecommerce systems, and other development-intensive functionality fall outside the scope of your subscription.

Because websites are considerably larger projects than most design requests, a website build may occupy one of your active project slots for several weeks or even an entire billing period. We'll review the scope with you before getting started and provide an estimated timeline.

Ongoing website management is treated differently from a website build. If you'd like Good Optics to continue managing your website after launch, including routine updates, maintenance, troubleshooting, and minor content changes, website management will continuously occupy one active project slot for as long as the website remains under our management. This reserves capacity for us to maintain your website and respond when problems arise.

You can request as many changes to your design as necessary to finalize it, provided those revisions remain within the original project scope. A substantially different concept or deliverable may be treated as a new design request.

A Brand Profile represents one business or brand covered by your subscription.

Each plan includes a set number of Brand Profiles. Design requests must be for a brand included in your subscription. If you need design work for multiple unrelated businesses or client brands, you'll need a plan that supports additional Brand Profiles.

Yes. If you need more or less design capacity, you can move to another plan.

Cancellation stops future renewal but service continues through the already-paid billing period. Projects after that date aren't completed unless another month is purchased.

Creative Consultations are scheduled calls with the design team for discussing upcoming projects, creative direction, brand consistency, campaigns, etc. Creative Consultations are optional and can be used at your discretion.

Yes, as long as they have your permission and you provide that to us in writing (a quick email will do).

Good Optics provides print-ready design files, but printing costs are not included in your plan. That doesn't mean you're on your own, though. We're happy to source quotes from trusted print vendors, present the options for your approval, and coordinate file preparation and fulfillment on your behalf.

The goal of Good Optics is to take the entire burden of creative off of your plate so you can focus on running your business. Just tell us what you need and we'll take it there.

All Good Optics plans are pay-as-you-go, meaning you can easily cancel at any time by signing into your account and updating your subscription.

Because every subscription includes design work from a real designer, we don't offer free trials. However, there's no long-term commitment. You can subscribe for just one month and cancel before your next billing date if you decide the service isn't right for you.

This gives you a full month of unlimited design requests and revisions, along with plenty of time to experience the Good Optics workflow and see if it's a good fit for your business.