The Different Types Of Logos

Logos are everywhere. They’re on your favorite hoodie, the snacks in your pantry, and even the apps on your phone. But not all logos are created equal. In fact, there are several distinct styles of logo design, each serving a unique purpose and vibe. Whether you’re starting a new brand or just curious about what makes logos tick, understanding these styles can help you appreciate why they look the way they do.

Let’s break down the different types of logos, from the classic lockup to the quirky mascot. By the end, you’ll know which style might be the perfect fit for your brand – and how Good Optics Design Co can help bring it to life.

Style 1: Lockup

The lockup is like the Swiss Army knife of logo design. It’s a combination of an icon and text, but here’s the cool part: both elements can stand on their own. Take Walmart, for example. Their logo features the company name paired with that friendly little spark. You can spot the spark on its own and instantly know it’s Walmart.

Lockups are super versatile, making them ideal for brands that want flexibility. You can use the icon for app icons, social media profiles, or merch while keeping the full logo for signage and official documents. It’s like having two logos in one.

Style 2: Wordmark

If you want your brand’s name to take center stage, a wordmark is the way to go. This style consists solely of the name, designed with some unique flair. Think about the FedEx logo. It’s clean, recognizable, and even has that sneaky arrow hidden between the “E” and “x.”

Wordmarks are great for brands with short and memorable names. The simplicity makes them easy to read and perfect for just about any medium, from billboards to business cards. Plus, they’re a solid choice if you’re not ready to invest in an icon just yet.

Style 3: Typography

At first glance, typography logos might seem like wordmarks, but they take things a step further. Instead of using a standard font with a bit of styling, typography logos involve custom, hand-drawn lettering that becomes the star of the show. The Disney logo is a classic example. Those flowing, whimsical letters feel magical, don’t they?

The main difference here is uniqueness. A typography logo is entirely one-of-a-kind, which makes it perfect for brands that want to stand out. Just be aware that creating a custom typeface can take a little extra time and effort, but the payoff is worth it for a logo that’s unmistakably yours.

Style 4: Iconic/Brand Mark

Sometimes, simplicity is everything. An iconic or brand mark logo is just an icon—no text, no frills, just a clean and memorable image. The Nike swoosh and Apple’s logo are textbook examples. You don’t need to see the company name to know who they are.

This style works best for brands with a strong identity and recognition. If you’re just starting out, it might be tough to pull off an icon-only logo since people won’t immediately associate it with your brand. But as you grow, an iconic logo can become a timeless symbol.

Style 5: Monogram

Monogram logos boil everything down to a letter or a few initials. They’re clean, compact, and easy to recognize. Think of the LA Dodgers’ interlocking “LA” or the classic Chanel “CC” logo. Monograms are great for brands with long names or those who want a sleek, modern look.

These logos are also super versatile. You can scale them up or down without losing clarity, which makes them perfect for everything from jewelry to social media profiles.

Style 6: Emblem

If you want a logo with a touch of tradition, an emblem might be the right fit. Emblem logos combine text and imagery within a single shape, giving off a badge-like appearance. Starbucks is a fantastic example. Their siren icon and name are neatly contained within a circle, creating a cohesive and professional look.

Emblems work well for brands that want to feel established and trustworthy. They’re often used by schools, government organizations, and coffee shops (obviously).

Style 7: Mascot

Sometimes a logo needs a little personality. That’s where mascots come in. A mascot logo features a character that represents the brand. Think of Mr. Peanut from Planters. He’s dapper, memorable, and makes you smile every time you see him.

Mascots are great for brands that want to feel friendly and approachable. They work especially well for family-oriented businesses or companies with a playful vibe. Just keep in mind that creating a great mascot can take a bit more time and creativity.

Style 8: Abstract

Abstract logos take the iconic approach and crank up the creativity. Instead of a literal image, these logos use shapes, lines, and patterns to convey a feeling or concept. The Adidas logo is a great example. Those three slanted bars don’t spell anything out, but they’re instantly recognizable.

Abstract logos are perfect for brands that want to leave a lasting impression without being too literal. They’re modern, artistic, and full of possibilities.

In Conclusion

Logos are more than just pretty pictures—they’re the face of your brand. Whether you prefer the versatility of a lockup, the simplicity of a wordmark, or the creativity of an abstract design, there’s a logo style out there for everyone.

At Good Optics Design Co, we specialize in all types of logos. Our team has the skills and creativity to bring your vision to life, no matter which style you choose. So, whether you’re launching a new business or giving your existing brand a fresh look, we’re here to help. Let’s create something amazing together.