Great logos have 6 common traits:

1. Communication: keep it simple by communicating one or two ideas at most. Trying to say too much in a logo is a rookie mistake.
2. Distinct: your logo must be unique and recognizable. It shouldn't look like it came from a stock photo site.
3. Versatility: logos need to be visible at small sizes and work just as well in monotone as they do in color. If your logo can't be carved into a piece of wood, it's not versatile enough.
4. Abstraction: professional logos suggest an idea, whereas amateur logos literally depict it. Think of the Nike Swoosh and how it suggests movement, or how the Under Armour logo subtly depicts a U and A.
5. Typography: fonts should match the mood of your brand and complement any accompanying graphics.
6. Color: only uses 2-3 colors at most, and they should abide by color theory. Shades that oppose each other on the color wheel are a good start.

Check out our guide on what makes a great logo for more details.

Revisions are changes and alterations that we can make to the logo designs we present you. For example, if you wanted to try different colors, different fonts, or alter a graphical element, that would count as one revision round.

You can make multiple changes in a single round of revisions. Pricing packages that come with unlimited revisions allow you to make as many revisions as needed to perfect your logo to your liking.

Vector graphics are the editable source files for your logo. They allow you or another designer to edit your logo down the road if the need should ever arise.

The benefit of using vector graphics is that, unlike pixel-based imagery, vectors can be scaled up infinitely without quality loss, making them a versatile and dynamic format. For example, if you ever need to render a large copy of your logo — let's say for a billboard or vehicle wrap — the vector copy can be used to generate that.

Read our guide about vector graphics to learn more about the common vector formats and vector editing software.

Monotone variations are alternate copies of your logo in both all black and all white. They are the simplest, most versatile versions of your logo and are often used in the following contexts:

• Window decals
• Watermarks
• Embroidery
• Color-independent merchandise (for example, carved into a wood cutting board)
• When grouped with other company logos (trade show banners and promotional media, for example)
• Black & white letterheads
• Storefront signs

Check out our guide on color usage in logo design to learn more about the role that color plays in your logo.

A brand style guide is the official documentation for your logo and all of its design properties. It serves as a blueprint for how your brand should look, feel, and communicate across all mediums, ensuring that everyone working on your brand — from designers to marketers — is on the same page.

Your logo sets the tone for your branding, so we provide style guides to help you maintain consistency and present a cohesive, professional appearance on your website, social media, merchandise, and more.

Style guides include information such as:

• Color codes and pantones used in your logo
• Fonts used and text stylings for headers, sub headers, and body text
• Best practices for using the different variations of your logo
• Examples of how they are applied in context

A brand style guide is a convenient resource that you can share with other members of your team to ensure that everyone is on the same page. You can learn more about style guides and see an example of one here.

Once you place your order, our project manager will assign a designer to your project based on your unique design needs and the designer's skill set. Every designer has their own style and area of expertise, so it's important that we find the right match to best accommodate your needs.

If you've had a good experience with one of our designers in the past and you'd like to work with them again, just mention that when submitting your order and we'll be sure to assign them to your project.

You will receive your first drafts within 2-3 business days, depending on the package you choose. From there, any revisions you may want are returned within 1 business day of request.

All things considered, the average logo project is completed within a week, from start to finish.

Depending on the package you choose, you will receive the following variations for your logo:

1. Full color for use on light backgrounds
2. Full color for use on dark backgrounds
3. Monotone variations (all black and all white)

You will receive the following file formats for each variation:

• SVG: Fully-editable source file
• EPS: Fully-editable source file
• PDF: Fully-editable source file
• AI: Fully-editable source file (Adobe Illustrator-specific)
• PNG: Digital copy with a transparent background
• JPEG: Compressed digital copy

Be sure to check out our  logo file formats guide for more details.

Yes!

Depending on the package you choose, you will be presented with numerous design ideas to choose from. The design that you choose, once revised to your liking and completed, will become your property.

Because our service is work-for-hire, you will automatically assume copyright ownership of the completed logo as if you created it yourself. You are free to trademark and use it as you please.

No! AI-generated logos cannot be copyrighted or trademarked, which makes them unusable for branding.

Here at Good Optics, we have a No AI-Generated Art policy. All of our logos are created by real designers.

Sure! Just get in touch so we can have a look and assess a custom price for you based on your needs.

Sure, just use the chat bubble at the bottom-right of the screen to message us or start a video call. We're here to help!